Independent e-Bike Specialists, The Cycle Company Celebrate their 5 Year Anniversary
Celebrating 5 Years of The Cycle Company
This April marks an exciting milestone for The Cycle Company, five years of helping riders discover the joy of cycling, from first-time buyers to seasoned e-bike enthusiasts. Since opening in 2021, the business has grown from its first bike sales into a trusted local e-bike specialist, known for quality, service, and memorable customer experiences.
The Early Days: Building Trust in Every Ride
The journey began in April 2021 with the sale of the very first bikes, followed shortly by the opening of the Shawford shop. From day one, the focus was on building trust and confidence with every customer, helping them choose the right bike and making sure they felt supported on every ride. The shop quickly became a hub for the local cycling community, offering advice, guidance, and inspiration to riders of all levels.
Expanding the Range: Premium E-Bikes for Every Rider
As the business grew, so did the selection of e-bikes. In March 2022, British brand Estarli e-bikes joined the range, marking the start of a partnership with a specialist e-bike manufacturer whose design, culture, and values align closely with The Cycle Company. February 2023 saw the addition of Mondraker e-bikes, catering to performance-focused riders, and January 2025 brought Gazelle e-bikes to the lineup, offering premium options for those seeking quality and reliability. The Cycle Company now stock a wide range of electric bikes from lightweight and foldable to e-cargo, gravel and mountain.
A major milestone in this journey was the opening of the Romsey Estarli Partnership Store in October 2024. This wasn’t just a new shop, it reflected years of collaboration with Estarli and a shared commitment to making high-quality, stylish, and practical e-bikes accessible to more riders.
Milestones and Memorable Moments
Over five years, The Cycle Company has achieved a number of notable milestones:
- November 2024 marked the sale of the 1,000th e-bike, highlighting the trust of the community.
- May 2025 saw four visitors from New Zealand hire e-bikes and complete a self-supported ride from Land’s End to John O’Groats, demonstrating the adventurous spirit of the business.
These milestones reflect not just growth in numbers, but the community, experiences, and adventures that the company has helped create.
Online Sales: Making E-Bikes Accessible Beyond Hampshire
In addition to its in-store success, The Cycle Company has been developing its online e-bike sales to reach more riders. Buying an e-bike online can feel daunting, so the team has focused on building trust and support. Customers receive expert guidance to ensure they choose the right bike, benefit from VIP delivery and setup, and have ongoing after-sales care to help them get the most from their e-bike.
This approach ensures that buying an e-bike online is as reassuring and enjoyable as visiting the shop in person, giving riders confidence and peace of mind wherever they are.
Looking Ahead: Growth, Partnerships, and Future Adventures
As The Cycle Company celebrates five years, the focus is firmly on the future. With strong partnerships like Estarli, a growing range of premium e-bikes, and a community of riders who inspire every journey, the next five years promise even more milestones, memorable adventures, and ways to support riders across the UK.
Whether you’re exploring e-bikes in-store or online, The Cycle Company is here to help every rider find the right bike, enjoy the journey, and feel supported every step of the way.
Visit us in-store or online to explore our range of e-bikes and start your next adventure today.
